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This may be a little nit-pick, because the data are certainly interesting, but the graph is a shining example of how you can use graphics to exaggerate your story.

The drop-off at Q307 looks really really drastic because the x-axis is pinned to the number "3" rather than zero. If the next data point is lower than three, are we in some kind of negative territory? No, we aren't.

Otherwise, the article was certainly interesting.