Of course the driving force is money, thats what makes it possible to trust some companies. Its a simple motive to understand. There are a lot of ways to make money. If the company is making money through a strategy that creates incentives to drive behaviors I like or can work with, I can trust that they'll keep doing that as long as the strategy and incentives stay in place. There's nothing wrong with making money as a driving force. Right now, I can trust best buy to not sell counterfeit/fake electronics and have a good in store experience because that's what differentiates them from Amazon and lets them keep making money. They're not going to try and screw me over because that's not how their business model works. Making money is morally neutral. I could be giving a company money because they're providing me a value add, which is a good thing, or because they're exploiting me through monopoly practices, which is not.