Is it though? I click a lot of clickbait because I am human. I don't think I give a lot of direct money to clickbaiters. It is a hell of a mountain to climb before I feel compelled to go grab the credit card and type all those numbers.
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The basic premise of almost all internet firms - at enough N, 0.01% is profitable. The long tail guarantees that people mash that dopamine grabbing button.