At the other end, who but a competitor will be in a more biased position to explain why their competition sucks.
Most of these company blogs feel like guerilla marketing, and even when I agree with them, they leave an odd taste in the mouth.
One one hand, yeah, Google could suddenly decide to use your VPN traffic for tracking. On the other hand, couldn't any VPN provider?
The latter might also be why Google is rolling out their VPN: they don't necessarily want that data but they also don't want anyone else (competitors) to have a monopoly on it.
It's not their bias against competitors that's my issue, it's their bias in believing that VPN is a credible long term solution to the privacy problems they highlight.
It's right there in their basic premise. I only use VPNs for one reason: to securely connect to a remote location and participate as a local client on their network.
For protecting your own privacy you're going to need an _entirely_ different set of tools.
I am told VPNs may not be that great for blocking newer forms of advertising tracking (owing to advances in fingerprinting) -- but I have very little on hand to substantiate this notion.
Some recommendations, from across this continuum:
Use a VPN, from a company that you trust.
Firefox - use containers to get some separation between services.
NoScript - for blocking JS. This takes some time to get used to but is definitely worth it. After you have a whitelist going, it is much less painful.
uBlock Origin - for blocking ads. This one is a super low hanging fruit.
Privacy Badger - occasionally catches some trackers missed by Firefox and uBlock Oigin.
Decentraleyes - to avoid big CDNs.
OpenDNS instead of your ISP’s or Google’s DNS. Or consider setting up a Pihole.
Switch your search engine to DuckDuckGo.
Tor (or even Tails) - significantly more privacy, but at a much higher convenience cost.
The biggest privacy win will be no longer using services from companies that don’t respect your privacy. This is doubly true of mobile. Many people cannot go without a smartphone (I still use a smartphone) but it’s worth considering whether you can drop it.
I hadn't heard of Decentraleyes, the project looks great.
As you mention, tracking of smartphones is more troubling. I was dismayed to learn how many applications were tracking me via Facebook identifiers. For this reason, I restrict most apps from accessing 'cellular data' and 'background app refresh' on my iPhone in hopes this might help mitigate the problem. And the tracking done via bluetooth + bluetooth beacons by companies such as Gimbal is insidious.
And someone looses other things that seem unrelated. Do something weird or uncommon with google adsense, loose your google drive too.
Personally, I haven't experienced this kind of bs yet. But at this point, I don't want to take chances with using another google service that could suddenly shutoff with no explanation and no hope to resolve the issue and taking out who knows what else at the same time.
Users that did were banned without appeal. Reinstated, but only after massive outcry.
The risk grows exponentially with each Google product one uses, including ones you don’t know about. Presumably including automated ML systems internal to Google to establish whether an account is kosher.
Because of the exponential increase in risk and unresolved uncertainty I just don’t consider the risk to be worth it.
For small VPN providers you need to do the homework. Who owns the business, what’s their business model, privacy policy, how they handle information security etc.
You should really only use a VPN from a company whose main, top, only focus and business model is your privacy.
The privacy thing was just added on by simply sending all of your traffic over the tunnel, in the hope that the VPN exit router monitors less than your local one.