> You know how you know a company is Swiss?
Here is the official commercial register entry of the Canton of Geneva. The company was founded in 1996: https://ge.ch/hrcintapp/externalCompanyReport.action?company...
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It was a rhetorical question, because 'they'll tell you', just like being vegan, on keto, or doing CrossFit.
And having family in Switzerland, I agree with OP: first you see the flag, then you see the company or product name.