Guys who complain about women ignoring them are usually themselves ignoring lots of women around them who would be suitable for them but they aren’t good enough for whatever reason. I’ve seen it SOOOOO many times when average looking guys complain about how shallow girls are or how good looking guys have it easy (this second point isn’t exactly completely untrue mind you) yet they still focus on the most classically attractive women they know or at the bar wherever who are out of their league.
If average looking guys were to spend more time on themselves- grooming, having a hobby outside of work/tv/games, fitness, reading a book once in a while- they would be surprised to see how the world around them will change.
Also there are lots of good girls who may not be supermodels looking to date regular guys. At least give them the green light once in a while.
The tall guy was constantly approached by women. Never saw it happen with the fit guy. Anecdotal sure, but the results were consistent across many bars and clubs.
All that to agree with the ancestor comment about taking this kind of "if you build yourself they will come" advice with a grain of salt.
Please imagine how much worse your friend would have it if he were overweight and boring.
Also, you should build yourself irregardless of women. Reading is good for you. Exercise is good for you. Having a passion is good for you. Coincidentally, these are all signifiers of someone who would be a good dad.
Most guys are clueless how women approach men and often don’t even realize when women are coming onto them. It’s never (or rarely) as crass as “hey let’s fuck”. It’s more like they take initiative to say hi first and ask follow up questions.
Maybe your fit friend is too passive??
My point is the fit guy didn't meet the threshold for being approached by women while the tall guy did. It relates to what you originally said by suggesting there could be plenty of guys, even a majority, for whom no amount of self-improvement will boost them above that threshold.
Anyway even if thats the case, it's still a good idea to take care of yourself and cultivate your interests regardless of their application to dating. And being approached by women isn't at all necessary for a successful dating life.
Here’s an analogy: If you were trying to learn how to play basketball, would you take advice from someone who isn’t very good at the game but shares the same disadvantages as yourself or would you listen to what Allen Iverson has to say?
This is kind of how the argument being presented here sounds to me. Obviously, Iverson won’t get you into the NBA but I would listen to him.
Good looking people may come across as arrogant when they say to be yourself or take care of your self but it’s still true.
It'd be like getting football advice from a 190-pound wide receiver when you weigh closer to 300. Some of the advice will still be good, but it does ignore a key difference, and you'd be better off hearing advice from offensive linemen, who'd be in your weight class.
All of this is nice activity, but not if you're faking yourself or faking it to yourself. I've read a whole home library (est. eight shelves each 1m wide), but not interested in reading anymore. Does that count? And no way I'm going have a hobby out of my interests purely for dating purposes. PC games are not about playing mario, it's the world of problems, solutions and efforts¹. If you cannot see that, or never seen that, you're likely "stereotyped basic" to me rather than "more evolved". This advice advises me to being "not me" in a most disturbing way possible. And for what? To see a shallow glimpse of interest and then proceeding to that plain chit chat until it comes to lust, if it ever does. The pretence is big but in the end it is either ONS or a family/dating life without all these cool entry attributes.
The problem with non-supermodels is that they have all the exact downsides and quirks. It's not easier after the date and they do not market-value themselves less, like you expect.
¹ I have a buddy who is a racer, country-level. We sometimes talk about his problems (beyond astro money spent on a single race) and it seems that my trackmania canyon (e-sports) progress has many similar issues like apex, drag, curve trade-offs, entry points and so on. Yes, I'm not experiencing hard pulls on a wheel and 80kg force to brake in timely manner, and I don't account for a tire wearout, but if you try to make it close even to my 2 years old PBs, you'll have a hard time for sure. And when you compare us, he is a sports man and I'm a jerk who plays mario cart. Sigh.
Upd.note: I used "you" at some places, where it should read "they". It is not intended to be personal in any way.
It's way easier if you have a few interests that others can relate to, like going to concerts or going to the theater or rock climbing or whatever.
It's not "faking it" when you do something outside your comfort zone, I'd see it more as "expanding your horizon".