Exactly my thoughts. This person glorifies toil for the sake of toil (and his profits).
Then he concludes that the "uncomfortable truth is that most people don’t give a shit" but companies should still hire people who do give a shit, leading one ask how would this reality work.
I suppose the good part in this case is that this cult-like mentality is public and would help some people to avoid Mr. Wang's company and look for something else instead.