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I hope the bluetooth analyzer can be used more than once. It seems incredibly wasteful to trash an electronic device after every single test.
The Washington Post says "about $30":

https://www.washingtonpost.com/health/2020/12/15/covid-home-...

Interesting. The NYT says:

"Each kit, which tests a single swab sample, is expected to cost about $30 or less, said Bella Zabinofsky, a spokeswoman for the company."

So it sounds like a one time use kit.

https://www.nytimes.com/2020/12/15/health/rapid-covid-test-e...

$30 is ... a fair bit?

I may be off base here, but that seems like it's a bit too expensive for a lot of people. If you could price it at a subway ride or a slice of pizza ($3 ?) that would be better.

But I doubt they are trying to churn a profit here and that it costs as much because, well, it's expensive biochem.

In Europe, I did such a fast test with results in 10 minutes, with visual reading, like in pregnancy tests, so no Bluetooth.

The cost was less than $15, so if the Ellume test is double, then $15 would be just for the Bluetooth transceiver plus maybe a surcharge for the US market, as here all medical services are more expensive.

When will it be available to purchase? Will one get it direct from this manufacturer website?