I have no idea what you are referring to. This has never ended badly for consumers. Why, I remember when cable came out. For a small monthly fee we could get rid of all the advertising. That turned out ... just... oh wait. Okay, then Sirius Satellite! All those ads on the radio? Just get Sirius at a small monthly fee, and bam! All ads will... be... gone... forever... Well, uhmmm... Okay. Never mind. /s