Ehhh, I mean it's not cheap, but definitely within the realm of reasonableness for a funded semi-indy game - and to be fair, if you're creating enough assets that using Oodle makes a substantial saving to your disk/memory footprint (i.e. your game package is in the multiple GB range) then probably you have some money to pay all those artists, so hopefully you can afford Oodle. If you're doing a pixel art or retro game, it's probably not worth it.
The biggest pain in the ass with Oodle is recompressing everything after you integrate it, that first time takes FOREVER.