Don't mistake me - this isn't a complaint. It's an observation that although technically savvy people pride themselves on assessing data purely on its merits, we are persuaded by words and images in ways we don't fully understand.

This is then really important in web design, marketing, sales, presentations, etc. You can't rely on your technical superiority.

Timing and presentation matter almost more than content. More than you'd hope. More than you'd want. More than is reasonable.

But it's not about reason.