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John Stark, a lecturer at Duke Law who previously led the SEC’s Office of Internet Enforcement, said the commission staff would probably investigate whether Reddit users were making false or misleading statements to woo other investors into a stock.

“There’s a whole group of investors who really don’t care about the inherent value of a company,” he said. “They just care if there’s someone else who will pay a higher price.”

The SEC is also likely to investigate whether users are being paid for their recommendations by companies or other organisations seeking to move a stock. Any investigation could take months — or longer — involving subpoenas of user IP addresses and broker trading records, Mr Cutler said.

The commission can also intervene sooner if it sees egregious market moves or suspects manipulation by suspending trading in a stock or by seeking temporary relief through the courts. Mr Cutler noted, though, that suspensions were often unpopular because it left investors who had jumped into the stock stuck in the shares.

The SEC declined to comment.

Options are central to retail investors’ success in moving markets, with the use of the instruments that let traders bet on the direction of stock prices being amplified by no-commission websites such as Robinhood. In aggregate, this has forced big brokers to buy stocks to hedge their own risks, helping supercharge the influence of day traders who typically have much less financial firepower than their established Wall Street rivals.

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Chris Murphy, co-head of derivatives strategy at Susquehanna International Group, said rising prices of other heavily-shorted stocks showed that this activity was spreading around the US stock market. The 50 stocks most frequently shorted by hedge funds have outperformed the S&P 500 so far this year, according to Goldman Sachs.

“If you’re an institution and you’re short some stocks, you may look at the GameStop situation and think it is not worth the risk, and cover your position,” Mr Murphy said. “And then you have shorts being covered everywhere.”

Analysts across Wall Street updated institutional clients including pension funds and hedge funds on Monday with lists of stocks they believed could face the same storm as GameStop and BlackBerry.

“You used to have a world where everyone was watching [CNBC presenter] Jim Cramer on TV and he would talk about something and [the stock] would go crazy,” said a trader at a large broker in New York, who requested anonymity. “You are now in a world where it is coming from a lot of social media platforms. In many ways, it is a lot more democratised . . . [but] it is more difficult to understand how much of it is real.”

Additional reporting by Patrick Temple-West and Robin Wigglesworth