I agree with you on making it inexpensive.

We're still figuring out the pricing in all honesty. With the mission of democratizing research I think we have a way to go to make it accessible for the early stage folks and small teams.

Customers use us over Google Sheets etc for a bunch of reasons. For starters those systems are generally pretty messy, and require manual updating to know who has been contacted, interviewed, paid (if you're doing incentives), and what was learned. They're also a security and GDPR nightmare - can anyone just download a list of your customers and share it around in a G Sheet?

Our perspective on UserTesting etc is that they're great if you want to talk to general population, particularly college students or stay at home parents. It gets harder as you get more specific - like finding engineering managers with a learning & development budget (real use case).

At the end of the day I'd prefer to talk to real or potential customers than professional participants.

What do you think?

Post-study: tools like Dovetail or EnjoyHQ are awesome. But they currently don't help you get to the insight itself, and that's incredibly painful for a lot of companies. By having all the data from the moment of contact with the customer we think we can create a richer experience that helps provide access to not only the insights, but the ability to generate new research easily based on those insights.

Thanks for the kind words!