There’s still good, old fashioned antennas that deliver much less compressed video than cable.
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About a week ago I heard about NextGen TV for the first time (ASTC 3.0). They're starting to roll out across the country will bring 4k content over the air. Not sure how compressed it will be, but I remember how revolutionary it was to switch to the digital OTA channels with a converter box many years ago.
www.cnet.com/google-amp/news/watch-free-4k-tv-broadcasts-with-an-antenna-nextgen-tv-comes-to-more-cities-in-2021-atsc-3-0/