Basing it on another OS would negate one of the key aspects of their strategy - making it difficult to migrate software from their OS. Microsoft only wins if its body of software is Windows-specific and if porting or making it less-specific is a pain.
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Time to change strategy then?
You can lock in users via incompatibility and an inferior product... but Apple tried that back in the 90's with not much luck.
Unfortunately for us, Microsoft had way better luck with that.