In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.
> While children appear to be largely spared the direct mortality impacts of COVID-19, the indirect effects stemming from strained health systems and disruptions to life-saving health services such as immunization and antenatal care, can result in devastating increases in child deaths. The pandemic threatens to reverse decades of progress made around the world toward eliminating preventable child deaths. According to a study covering 118 low- and middle-income countries by the Johns Hopkins Bloomberg School of Public Health, an additional 2 million under-five deaths could occur in just twelve months due to reductions in routine health service coverage levels and an increase in child wasting.
Children are suffering because of strained healthcare systems, which isn’t because of their city being locked down. Reduction in routine healthcare could be caused by lockdown but it’s just as likely that parents are choosing to put off care out of fear (as a personal choice, not mandated) or because they can’t get it because the place they would go to is too busy because of Covid patients.
> families lose their sources of income due to COVID-19
> Approximately 150 million additional children are living in multidimensional poverty – without access to education, health care, housing, nutrition, sanitation or water – due to the COVID-19 pandemic
> At least a third of the world’s schoolchildren – 463 million children globally – were unable to access remote learning when COVID-19 shuttered their schools.
> COVID-19 is increasing global poverty and the nutritional status of the poorest people will deteriorate further.
> COVID-19 is disrupting women’s access to nutrition services.
> violence prevention and response services have been disrupted due to COVID-19.