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Numerous reasons: https://www.wordpress-web-designer-raleigh.com/2015/04/4-rea...

It's indirect communication. It reminds me of Windows "OK" boxes vs. OS X "Save". The linked text should describe the contents of the link, like a label. It's more readable (since link text is styled differently) when skimming the text and removes an extraneous phrase from the prose. Have you ever seen an NYTimes article use "here" as link text? No, they just write, and link the relevant words.

1 comments

Thanks, that’s a good article and apologies for the belated reply.

I still think there is a place for “click here”, I think of it as introducing some stupidity to the page - a very easy action that helps ease people’s mind - having too much information density can also get overbearing. I might sound crazy but I think there’s a place for dumbing down at times! Of course, it should be used very selectively. I would also be annoyed if WikiPedia was full of click here’s. To me 1 or 2 maximum per page