I don't know if it's a huge money maker, but I see a lot of my friends buying their Nitro subscription service at $10 a month, so they should at least be breaking even?
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Well, my friends and I don't, so perhaps not.
I have a small server, and I can't see the point of paying for Nitro just to have animated custom emojis. Not worth the $10/month to me.
There's a $5/month Classic option which still gives you all the vanity features without the server boost scheme.
If you get value from Discord, would be sad to see it go out of business, and have steady income, consider subscribing at that tier.
$5 feels right to me for cross-server emoji, control over your user hash, and the animated avatar. I never really bought into the server boost thing, myself.