Cycle 1 1. Have you seen this new thing called X? It's like Y only with more coolness. 2. X is pretty good! 3. X is great! 4. All the X! 5. Problems I've had with X 6. You know, X is pretty bad

Cycle 2 1. Have you seen this new thing called Y'? It's like X only with more coolness. 2. Y' is pretty good! 3. Y' is great! 4. All the Y'! 5. Problems I've had with Y' 6. You know, Y' is pretty bad

Cycle 3 1. Have you seen this new thing called X'? It's like Y' only with more coolness. 2. X' is pretty good! 3. X' is great! 4. All the X'! 5. Problems I've had with X' 6. You know, Y' is pretty bad

Where X and Y are concepts which get slightly better in each cycle.