I'd be curious to know the longer-term traffic data for sites which do these types of reviews. Folks like us are quick to read these reviews, but I wonder how many regular users are reading them, say, four months down the road. I know when I'm researching a purchase about which my knowledge is nothing noteworthy, the immediate reviews (like this one from Ars) are beneficial to me when compared to later reviews because it enables me to see how the product has developed over time.
back
1 comments
I think long term traffic is a major focus for them all - the products become released, they probably have great success sending people straight from reviews to vendors through advertisements - if they can secure good positions in search engines. Content farms like Engadget (Ars are much higher quality) try pretty hard to corner Google rankings for products, manufacturers and everything else.
Here's an Engadget review of the same product:
http://www.engadget.com/2011/06/08/samsung-galaxy-tab-10-1-r...
- 18 internal links to their own garbage articles and tag pages which only exist for search engines
- 20 tags that cover everything they could think of that you might put into Google: android 3.1, android tablet, Android3.1, AndroidTablet, galaxy tab, Galaxy Tab 10.1, GalaxyTab, GalaxyTab10.1, google, honeycomb, review, Samsung, Samsung Galaxy Tab 10.1, SamsungGalaxyTab10.1, slate, tab, tablet, tablet pc, TabletPc, video
- no external links that might accidentally boost someone else's SERPs