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That is in fact the plan.

We have a working product -- the thing is we have built out a whole UI and was hoping for end consumers to come to the site, but now we are trying to go to companies and to sell the API directly. Obviously I can just direct them to the end-consumer site, and that would be the demo, or I can wrap our API around something like RapidAPI, so that they can call the API -- not sure which one would be more effective.

Also we don't have really a landing page, it is just a site that does what the product does, not sure if it is better to direct the companies to a landing page, rather than just the current site.

Agree! It really depends on what your product is, just about everything has an API these days. If you are only selling APIs, then likely developers are your target users, but are they the buyers?
that is also what I'm wondering about, if it is better to contact the BD team who might be more aware of what value the product will bring, or if it is better to contact the developers who would be working with the API.
You have to convince both, if you haven't read The Challenger Sale, it's highly recommended

*convince is not a great word

thanks! will read.