A Ferrari can be four times as expensive as a Corvette. News at 11.
It's an apples to oranges comparison. Average selling price is a terrible comparison tool - it only works for very similar products that cater to the same public. While I am not a Mac user (I am, but my main computer is a PC running Linux and the Mac is used mostly at home), I have the deepest respect for the product and I understand fully it's not the same as a more mundane Dell PC.