It sounds crazy, but they really can’t. Seriously, have you ever been over a non tech person’s shoulder while they are googling? They click the first thing they see with zero scrutiny.
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I have an incredible number of personal anecdotes to offer about not just watching ordinary users click on ads, but also Google Ads being the primary source for most scams and malware on the Internet, that Google pushes to the top of their results for money. (When you have helped dozens of seniors taken advantage of by scammers that Google profited off of, it's hard to be particularly amicable about the company and their business practices.)
However, I went with showing studies because unfortunately, our personal real world experiences rarely win online arguments. ;)