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Pretty cool to see companies create new teams focused on cloud efficiency, seems like they're going beyond using traditional cloud cost management tools by trying to create a culture of cost awareness in their eng teams.

We're trying to do a similar thing by putting a comment in PRs (e.g. for Terraform repos) to say how much the cost of the change will be before it goes live (we're open source https://github.com/infracost/infracost). Always interested in hearing what people think about this approach.

There's a distinct group of folks that are very interested in this: https://www.finops.org/
Terraform-based is the smartest approach. Not surprised someone tackled it, but I never knew this was under development while I kept telling our IT manager about the opportunity for cloud cost management/optimization tools. You have a new adopter and possible client. Wish you the most success!
Follow up post with technical details at https://medium.com/airbnb-engineering/achieving-insights-and...
I really like to optimize for efficiency, but from an economical standpoint this inly makes sense for really big orgs due to engineering costs being higher. In the long run i think this defeats all potential ecological benefits of cloud computing.