Allow remote work -- European rates are much lower than Silicon Valley rates even now, and I imagine the same might be true for other parts of the world.

Flexible working hours -- as a parent with kids, my current contracting arrangement for about 25 hours per week works quite well, and it's unattractive to me to return to a regular 40-hours (let alone 50-60 hours).

Paid time off -- I believe in the US it is still common for people to only get like 2-3 weeks off, or get "unlimited time off" deals that, apparently, often come down to the same thing because of social pressure. For comparison, here in the Netherlands, 5 weeks is table stakes, and I take at least 6.

Interesting tech stack -- in the Rust world that I participate in, there is a lot of discussion about the lack of jobs (especially outside the blockchain industry), so if you can offer something that is more novel, that might help.

All of this assumes that you can't easily change your organization's mission or product, which of course might be another way to attract folks.