Toyota has pivoted marketing for the Tacoma as an adventure vehicle rather than a work vehicle. It is awesome for that. Small enough to get around in a city, but big enough to fit four sets of skiing/climbing/backpacking gear. You don't have all that crap in the cab getting snagged on stuff or falling into the foot wells. No skis knocking my elbows while driving. I've had mine packed up to the ceiling of the camper shell. I used to live out of it. Now I usually spend 10-15 nights per year in it rather than getting a motel for $100/night.
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>Toyota has pivoted marketing for the Tacoma as an adventure vehicle rather than a work vehicle.
Toyota spends good money on market research. They know the difference between Tacoma buyers and Colorado buyers.