I'm currently in Michigan (U.S.) - where liquor distribution is a state monopoly, retail sale requires a state license, the state takes as large a cut of the revenue as it pleases, etc. And - Apple lawyers must be green with envy - that whole setup is legally backed by the 25th Amendment (U.S. Constitution).

"Sin taxes" (heavy taxes on alcohol, tobacco, etc.) are very popular with normal voters and greedy politicians. But doubtless the Big Shots in the liquor industry are quietly practicing all the usual political sleaze - campaign donations, well-connected lobbyists, wining & dining, regulatory capture, ... - in attempts to influence things in their own favor.

Point 1 - Even if those Big Shots get nowhere with their political sleaze...the fact that they can try, try, try does provide feelings of empowerment, and an emotional outlet. Big Shots in the Apple App industry don't get either of those.

Point 2 - If I was buying a beer, and had heard that $Brewer was in a big legal fight with the state over this setup - I'd probably get an $Other_Brewer beer instead. It's an unpleasant reminder that my few-dollar beer is making the rich & powerful even richer. And strongly suggests that $Brewer is run by greedy MBAs - vs. the idealistic craft brewmasters that beer companies seem more inclined to highlight in their advertising. Snap's CEO is [cough] probably aware of such appearances and their value.