I wonder what becomes of the 'Blogger' name/domain etc. I'd say it's a pretty valuable 'word' -- an iconic brand somewhat.
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(DISCLAIMER: not terribly relevant, may contain nostalgia.)
It's not that big a deal that a big company is rebranding its products. I certainly won't rant or protest that. But since I no longer have a blog, I thought I should leave an in memoriam here.
Their retiring the "Blogger" brand makes me a little sad. I made my first blog there at age 13, and I learnt a lot about HTML and CSS over the following years thanks to Blogger. In a way, Blogger was my BASIC. I eventually outgrew its simplicity and scope, got a domain and some space (at a friend's mom's server) and started mixing Blogger's templating code with PHP and Perl. That site was my platform to learn code and its political implications.
Forward to high school, a few friends and I had a group blog which got sort of popular among the student body. We had buttons pressed with the Blogger logo. We wore it with pride. The implications of the web were gaining momentum among our generation right about then.
I will miss seeing that big orange B around.
Meh, I had a similar experience with geocities back in the day but it was pretty much already dead to me.
With regards to the big orange B, why do you think they aren't going to keep that around?
I have to agree that the retirement of Blogger is saddening. And Picasa is such a snappy name!
I would guess that it will just forward to whatever domain Google chooses to use for Google Blogs. I think this happens with Picasa already when accessed through G+.
It will probably redirect to Google Blogs.