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Seems to me that people prefer talking over listening and answering. Topic-specific boards focus the discussion away from the individual toward a topic. FB and Twitter do the opposite but if people really preferred groups then they wouldn't be in decline.

The article and comments also raise a couple additional points: there's now a large body of archived knowledge on the web and some decent Q&A sites so asking questions on message boards isn't the preferred mode anymore.

Having said that, I still miss Usenet.