The types of companies trying these sorts of things nowadays surprises me though. It's like the sweepstakes that were everywhere online in the late 90s. This time, essentially they're cashing in on lots of other people's social capital (with a game or two thrown in) with the negligible cost of a few prizes to the most ardent promoters. Nothing wrong with that if people know what they're going in for, but it seems rather inelegant for the likes of O'Reilly.
Nonetheless, if it works, hats off to everyone and perhaps I'll be forced to give it a go one day! The standards are clearly changing when it comes to encouraging retweets and Facebook likes of your business.. :-)
I'm not in love with Fangates. I'm also not saying we won't experiment with them though. But I think I know what you are saying and feel a lot of the same stuff.
But that's why we thought we were making this a lot more interesting. We've had Cityposh contests being played and won from people who don't even have Facebook or Twitter accounts. They just like playing the games. We have 6 other games right now and will continue create more that have nothing to do with "social capital".
So we try and offer all this stuff up as a menu. You pick and choose what you like. If you are having fun with the games feel free to bring in your friends on Facebook to help you win. If you don't think it's worth it, there's 6 other or so ways to just play and get points.
It's a great point though Peter, and one we aren't forgetting about as we iterate on this.
I know I'm in the minority here, though. These sorts of things clearly work, but I'm the guy who'd rather put down $10 for something than send a tweet to get it for free (or pull out one of my "spare" accounts I don't care about, of course ;-)).
http://cityposh.com/contests/play-to-win-free-oreilly-ebooks...
Also: I take it that you have to be in the top 10 to get something? Or is it that the top 3 get something, and 10 others are randomly selected to win a book? The award system is not explained too clearly...
By the way--thanks for babysitting this thread and responding to everyone.
But none of the games/tasks cost anything anyway... so no purchase is necessary. (What am I missing?)