"- Startup is intentionally non-Elementary-branded, better enabling OEM/Vendor branded startup splash screen — "we don’t need to constantly advertise your operating system to you"."
Dang, I really like their logo and it sorta feels nice to see it on bootup. I'm sure there is some way to bring it back though, and it's a tiny thing that, like they said, will probably be far outweighed by the benefit it brings to OEMs.