Apple's history as a supplier of server hardware isn't so good. (Cough, gag, XServe.) But they could have a few crack chip designers working on bigger brothers to the M1, may have noticed how many $Billions are being spent annually on servers for data centers, and might even act as if they actually want to be successful in that market segment, this time around.

Or - probably more likely - Microsoft, Intel, etc. want to keep that ~90% worldwide market share of theirs from shrinking.