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I love Honda but this is just a vaporware announcement...
Honda is one of the most conservative manufacturers out there and unfortunately they're about to be slaughtered during the transition to BEVs as they've failed to build a solid transition plan or innovate in meaningful ways. I hope to hell I'm wrong because I would love to live in a world where Honda makes it to 2040 and still be a major transportation provider but I just don't see it happening.
The Honda E is pretty cool and a good step forward for them, but it's pretty weird in a few places (the camera mirrors are pretty crap, range is dire etc). They could probably turn their fortunes around overnight by redesigning the rest of their butt-ugly cars around the styling of the E and slapping big range on it. The rest of their current range look like a Gundam that ate too many pies.
The Honda Jet was a surprising shift for the company. Built mostly in house, including the powerplant. And Honda Japan at least is still a prestigious company that attracts brilliant engineers.
They’ve produced an uncanny cgi to illustrate the eVTOL vision[1]. While intrigued by some aspects of it (self driving cars, seemingly clever AI assistants and seamless identification across devices - it’s inevitable) I can’t help thinking it’s a dated perspective of the future of work.
Don't forget the Honda Jet, built in Greensboro, NC.
They have some aviation experience.
The original headline with the commas is much less exciting.