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I love Honda but this is just a vaporware announcement...

Honda is one of the most conservative manufacturers out there and unfortunately they're about to be slaughtered during the transition to BEVs as they've failed to build a solid transition plan or innovate in meaningful ways. I hope to hell I'm wrong because I would love to live in a world where Honda makes it to 2040 and still be a major transportation provider but I just don't see it happening.

The Honda E is pretty cool and a good step forward for them, but it's pretty weird in a few places (the camera mirrors are pretty crap, range is dire etc). They could probably turn their fortunes around overnight by redesigning the rest of their butt-ugly cars around the styling of the E and slapping big range on it. The rest of their current range look like a Gundam that ate too many pies.
The Honda Jet was a surprising shift for the company. Built mostly in house, including the powerplant. And Honda Japan at least is still a prestigious company that attracts brilliant engineers.
They’ve produced an uncanny cgi to illustrate the eVTOL vision[1]. While intrigued by some aspects of it (self driving cars, seemingly clever AI assistants and seamless identification across devices - it’s inevitable) I can’t help thinking it’s a dated perspective of the future of work.

1. https://youtu.be/DsRkzNzxwvo

Don't forget the Honda Jet, built in Greensboro, NC.

They have some aviation experience.

The original headline with the commas is much less exciting.