It's easy to dismiss it, and that's quite predictable. In fact there are a number of fields wholly or party based on Skinner, including Behavioral Pharmacology and Cognitive-Behavioral Therapy. See also the application to constructionist theories; https://en.wikipedia.org/wiki/Meaning-making

and see articles such as: https://www.sciencedirect.com/science/article/abs/pii/000579...