According to https://www.crunchbase.com/organization/you-com-523e they have received $20M in funding, so as long as they have a sensible burn rate, they could last for years before having to think about how to make a profit. Although the projects that don't have a plan at the outset always seem to either turn bad or fail.
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To your point, this is why I would avoid them. Give me faith that I won't see you end up monetizing/selling user data or doing something dumb to your user base when that cash runs out. Otherwise I'm inherently not going to trust you.
The OP even admitted he hasn't given any thought to monetization, which almost certainly means that this is another dime-a-dozen startup with a built-in exit strategy. The fact that his primary value proposition is that You isn't Google, is a telltale sign that this is destined to join Color in the annals of startup failures.