Minor feedback below.
1. Make the "Take the tour" button bigger. Rather than "get started" I wanted to poke around a little more and find out what you were doing.
2. Interrogate all of your copy. "Easy HTML Menus" means nothing to an LCD restauranteur. "PDF menus annoy your visitors. Cilantro lets you build and edit menus really fast" doesn't sell the reason this is great much better. PDF's take time to download, show your menu to your customers instantly.
3. Change your pricing Create three prices. Free, medium and expensive. Use one of these http://codecanyon.net/category/css/pricing-tables to make it easy to read and compare plans. I think you could have a $10/m plan that allowed you to put your menu on FB that no one would bat an eyelid at. A $30/m plan for multi-location which also gave you a FB like-gate.
If your designer doesn't work out drop me a line, I'd love to help out.