There's also a tacit advantage to notebooks specifically for Python as the interface encourages the user to write all of their definitions in a single namespace. So, the user can define and re-define things at their leisure within a single REPL/interpreter lifetime. A user developing against import-ed modules can quickly get stuck behind python's inability to cleanly re-import a modules, or be forced to rely on flaky hacks to the import system.
It pains me a bit to make the argument _for_ notebooks, but it's important to understand the attractions.