This website hasn't been updated since April 2007. It's a blog/blogging platform named "Creating Passionate Users" not about creating them. The most visible[0] entry (April 6th) seems to be lamenting users. The site has been posted to HN numerous times[1], mostly in 2008 and before (when the context was more obvious?)

[0]: https://headrush.typepad.com/creating_passionate_users/2007/... [1]: https://news.ycombinator.com/from?site=headrush.typepad.com