Netflix in 2016 on his "Long-Term View" blogpost:

> We don't offer pay-per-view or free ad-supported content. Those are fine business models that other firms do well. We are about flat-fee unlimited viewing commercial-free.[1]

The reality is that "free" ad-supported products still big businesses and Netflix can't resist to do it. When a company have a matured brand, reach millions of people and a place in the cultural zeitgeist, seems inevitable that the hunger for more power and fear of decline make this people surrender and do things that they rejected in the past.

[1] https://web.archive.org/web/20161122044937/https://ir.netfli...