Item — HN Reader

Companies like Gartner communicate with industry leaders in a segment to gain an understanding about the technology. These companies always have a couple ICs dedicated to Analyst relations, plus associated SEs, PMMs, and Engineering Leads spending time and educating analysts about the market space and associated features.

Source - worked on the last 2 Magic Quadrants at an industry SME.

Edit - grammar

1 comments

ok, so big tech co’s get to define what is truth

Not necessarily. The firm I work at has been collaborating with firms like Gartner since we exited stealth, and most of our competitors also started chatting with them at similar stages (Series A-C). It's not that difficult for early stage companies to be a part of the conversations ASSUMING they made sure to make analyst relations an important part of their GTM strategy.

edit: typo