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I'm sure Google's view is completely unbiased ;-).

Being realistic, is Google's advertising methodology that much better than Yahoo's that (even after Google takes a cut of the profits) Yahoo will earn significantly greater income? This just seems like a way for Google to ward off a threat to their dominance. "Don't worry Yahoo, it'll be ok. We'll pay you lots of money to stunt your growth."

Google's even done this to Yahoo before. Remember when Yahoo outsourced search to Google? Now Google wants them to outsource their ads to Google so that a) they're less attractive to Microsoft, b) they have money to placate shareholders away from a Microsoft buyout, c) their drive to complete their own next-gen internal ad system is diminished, d) all of the above!

I'm just not a fan of it. Google's a great company, but their investors want them to be the Microsoft of the online world - a world that (typically) doesn't have the same customer lock-in.

b) they have money to placate shareholders away from a Microsoft buyout,

c) their drive to complete their own next-gen internal ad system is diminished

You can also look at it the other way around. Now they have money to invest in developing their own next gen internal ad system. With the advantage that they probably learn a thing or two from using google's.