Similarly, someone texted me—technically, iMessages—shipment tracking numbers the other day. Two tracking numbers in three messages.
Message 1: 123456789012
Message 2: Tracking number.
Message 3: 2nd tracking, 210987654321
If I press and hold on the first tracking number, the menu of options is contact-info focused—call, WhatsApp, Add to Contacts, etc. If I do the same on the second number I get an option to Track Shipment. But I can paste both numbers into Spotlight and directly get tracking info. So I'm not certain why one tracking number behaves one way and a second another way.