The problem lies in our present society's values coming from a twisted Protestant ethic of martyrdom, and celebration of exploitation. There are unwritten rules that it's not 'real' work unless you're utterly miserable doing it. It descends into a competition to be the most virtuously over-worked wretch. That's just a psychological disease.
So when I meet people who are always "terribly, terribly busy" I wonder what is going on for them. Really? Or is "work" actually defence mechanism from engaging in *living", that messy, awkward, complicated but exhilarating activity? Many work-places provide a rationale and framework for avoidance.
Alternatively, Quartz's original seems to have been "Work is only seen as virtuous today thanks to the pervasiveness of Judeo-Christian thinking".