I don’t understand the “but you’d not talk about them” part.
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Segments exist that have few competitors and high margins.
If you're an incumbent, you'd rather not call attention to your segment which might be inviting new competitors and lower margins.
Look at the original post I linked.
Thanks! I didn't realize it wouldn't auto format as a link when I posted it, sorry about that.
No problems. Text in a submission does not get auto-formatted as a link. See: https://news.ycombinator.com/formatdoc