Waste? Any press is good press and a lot of people are talking about this.

Besides, the company already allocated budget for this last year as part of their broader video budget. This commercial run just happens to be about the donation. These things are usually done by some Chief of Bullshit and Diversity Officer and the ad agency chose to highlight it to tick the “social responsibility” slot in this year’s slate of commercials.

Would you rather they spent the money on more ads of dripping cheese? Would it be ok to spend $50mm promoting it if the donation was also $50mm? What a nothingpizza.