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I wonder if a part of it is they do not have peers to check their behavior. There's a ton of stuff that I could be into, but I'm not because my peers talked me out of it. You would walk into the office with a new salad you want to try for example, and your co-worker disapproves, while you don't have to listen to that co-worker, it makes you second guess you decision a bit and later reconsider your approach.

When you're a CEO you don't have that. No one is going to tell you your salad sucks, or your morning routine is wired. No they will tell you how inspiring it is, how they wish they could try it. And this is the problem with being a CEO or in any position of massive power like that, people will never tell you the truth anymore. Some CEO's rightfully identify this as an employee just kissing ass and realize that it might actually still be wired. All the "shaman" CEO's didn't get it, "wow that smoothie looks great" went directly to their heads and now they think they cracked a superior diet and way of life, so they go on to champion it. Every time they champion it they get more responses like they did from that first employee, for the same reason, and they keep going. Mix that in with unlimited money and it's not hard to see why these CEO's are into such wired shit.