This statement represents a common misunderstanding of what body standards are. Our culture is a toxic environment for women because they feel pressure to look and act in ways that are considered beautiful and feminine. I hope we can agree that women who don't happen to fit the beauty standards of the day (which is, from what I can tell, impossible anyways) should not be valued less in our society. Yet, they are: women who are traditionally beautiful are treated differently in our culture.
> it doesn't seem to matter
Oh but it does! Sexism is a serious issue. I'd be happy to point you to some references on the topic.
One representation of a woman in media really isn't a big deal, but when they are all white, extremely skinny, have large breasts, etc. it becomes pretty cringey.
Here is a summary I found that outlines some of the ways women are objectified in comic books. It talks about how they are overly-sexualized and drawn in impossible positions that female readers often find awkward and demeaning. [0]
[0] https://cah.ucf.edu/wp-content/uploads/sites/27/2019/10/KWS1...