> The Werther effect not only predicts an increase in suicide, but the majority of the suicides will take place in the same or a similar way as the one publicized. The more similar the person in the publicized suicide is to the people exposed to the information about it, the more likely the age group or demographic is to commit suicide. The increase generally happens only in areas where the suicide story was highly publicized.

(From Wikipedia which turn quoted Meyers, David G. (2009). Social Psychology (10th Ed). New York: McGraw Hill. ISBN 978-0-07-337066-8).