Conversely, as many comments here observe, it is terrible as a small build system. There, you want to be able to get started quickly and pull in dependencies without thinking too hard. A simple but easy to understand approach (even one based on make) might work. This is just a different problem than what Bazel solves.
My personal opinion (and I should emphasize, I am absolutely not speaking for anyone here, least of all Google) is that the best way forward is to take the ideas of Bazel (hermetic and deterministic builds) and package them as a good small build system, perhaps even compatible with Bazel so you don't have to rewrite build rules all the time. I also think compilers and tools can and should evolve to become good citizens in such a world. But I have no idea how things will go, it's equally plausible the entire space of build systems will continue to suck as they have for decades.
[1]: http://neilmitchell.blogspot.com/2021/09/small-project-build...
[2]: https://neilmitchell.blogspot.com/2021/09/reflecting-on-shak...
[3]: https://neilmitchell.blogspot.com/2021/09/huge-project-build...