Thanks for digging up and pasting the quote. I think that's consistent with what my impression is, though. "we have the same viewpoint of the world and where it's going, different approach to it." and "y'know I'll do what I can, and, so be it." Chouinard is "doing what he can" and has been for a while. This is just the latest evolution of it. Patagonia has been contributing since to environmental causes since the 1980's and explicitly considering their environmental impact since at least the 1990's[0].

[0] https://en.wikipedia.org/wiki/Yvon_Chouinard#Patagonia_and_e...